How to decide which days to sign up for?

What are the benefits of attending?

After successful completion of Day 1 – Analytics 101: Introduction and User Training, students will be able to understand how Google Analytics can be used to accurately analyse how visitors arrive at their website, how they behave and the ways in which they interact with their website’s content.

After successful completion of Day 2 – Analytics 201: Advanced Analysis and Measurement, students will be able to understand how Google Analytics can be used to improve website performance.

After successful completion of Day 3 – Analytics 301: Advanced Technical Implementation, students will be able to implement and configure Google Analytics for all but the most complicated of websites.

After successful completion of Day 4 – Website Optimizer 101: Introduction to Landing Page Optimization, students will be able to plan and conduct tests on alternative versions and layouts of landing pages using the Google Website Optimizer.

After successful completion of Day 1 – AdWords 301: Advanced Optimisation Techniques, students participating in this Google AdWords training course will understand how to make use of the more advanced tools and optimisation techniques available within Google AdWords. This will help to drive more profit from campaigns.

After successful completion of Day 2 – AdWords 302: Advanced Conversion Optimisation, students will know how to measure their campaigns' conversion effectively and usethe knowledge to develop more effective bidding strategies. Students will also understand how to fine tune campaigns through effective, measurable split testing techniques and campaign analysis.

After successful completion of Day 3 – AdWords 101: Introduction to Paid Search Management, students will be able to plan, set-up, manage and optimise, following industry best practice, basic Google AdWords campaigns for themselves and/or on behalf of clients.

After successful completion of Day 4 – AdWords 201: Building Profitable Paid Search Campaigns, students will be able to manage, optimise and develop sophisticated Google AdWords campaigns for themselves and/or on behalf of clients, exploiting the full range of Google AdWords features. Many of the latest AdWords features are covered on this second AdWords day allowing attendees to develop their campaigns to their full potential.

What’s the format of the training?

The seminars are hands-on courses where attendees use their own Google Analytics account and their own data, completing exercises under the direction of an experienced instructor. In our opinion, this format is the most effective for adult learning and knowledge retention. Our seminar leader presents material using PowerPoint, engaging students with relevant theory, practical examples and exercises to reinforce key concepts.

Who are the instructors?

Most of our Google Analytics workshops are delivered by Matt Trimmer, Principal Consultant and Managing Director of ivantage, who brings his practical consulting experience and passion for the Internet into the classroom to vitalize the sessions. Read Matt’s biography on our team page. Matt is a Google Analytics Seminar Leader.

Most of the Google AdWords workshops are led by Sharron Lonsdale who, by virtue of also being a Google Analytics Seminar Leader, is able to give Matt an occasional break as a Google Analytics instructor. Sharron is a Senior Consultant at ivantage and possesses a thoroughness and attention to detail which ensures that students do not leave a course without having got the most from it. Read Sharron’s biography on our team page.

I would like to talk to the instructors before I attend – how do I do that?

Please contact the instructors directly (see below) or, for sales information, call + 44 (0) 870 752 1066.

Matt Trimmer +44 (0) 7786 930 032	Sharron Lonsdale +44 (0) 20 3008 7305

I would like some more information before I attend – how do I get that?

Feel free to contact us now to discuss your requirements

How do I book?

Please select a suitable date to attend from our list of courses and enter the number of tickets you require, and then select ‘Order Now’. All our public training courses can then be paid for by credit card using Google Checkout, or payment by invoice may be requested.

Are there any pre-requisites for attending?

Students will require online Administration access to an active (recording some data) Google Analytics and/or Google AdWords (depending on the days attended) account throughout the courses. For AdWords, you can attend the advanced course only if you have previously attended the introduction course.

What are your Terms and Conditions?

Our training terms and conditions can be read here and you will be asked to accept these terms and conditions in order to secure your booking.

Can these courses be run on-site at my company?

Yes, private on-site training courses represent better value with an audience of three or more students and allow the instructor to focus on the client’s specific website, environment and challenges. We run private, on-site Google Analytics workshops virtually every week.

Courses work best in a quiet training room, where students should be individually equipped with Internet-connected PCs. In the absence of an on-site training room, a board room or meeting room works well with attendees bringing their own laptops with them or using previously set-up desktop PCs.

Feel free to contact us now to discuss your requirements.